Meyer in presenting the Cardon Collection “Iguazú Falls”
Tourism Minister’s Office and Chairman of the National Institute of Tourism (INPROTUR), Enrique Meyer, was invited by the firm Cardon to the presentation of his collection Summer 2013 “Niagara Falls”, inspired by the iconic landscape missionary.
Both the promotional campaign of the season, as the atmosphere of the parade, held at La Maison in the Four Seasons, are inspired by this attraction.
Notably, in August 2010, the company signed an agreement with the INPROTUR and thus became the first clothing brand that was part of the Country Brand Strategy.
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